I will create effective strategy for luxury and lifestyle brands

About:

The essential elements to begin implementing a lite brand strategy across multiple communication channels for lifestyle or luxury brands looking to rebrand or launch a start up idea. 

For new brands, it's imperative to teach other people how to treat your brand and interact with your content. An effective brand strategy will connect you to your target market through identity, values, personality and positioning. 

Deliverable Breakdown 

Market Research

• delivering facts, statistics, and vital information in PDF form  about the industry you're entering and the target market you're seeking 
• 2 hour consultation and discovery 
• Assessment PDF of current brand communication channels ( if applicable) 
• Brand Moodboard 

Logo/Identity 

• Vector (AI, EPS & PNG ) file formats 
• Choice between 3 logos / marks 
• Color Palette
• PDF Logo Usage Guide 
• Business Card & letterhead 

Other Style & Strategy Consultation  

• Character & Values Workshop consultation ( 2 hours)
• Positioning Workshop Consultation ( 2 hours) 
• Identity Application Mock Ups ( choice of 3 realistic mock ups or Instagram Styling) 

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